AUTOMOTIVE INDUSTRY FORUM 2024

16 May 2024 | Vilnius, Lithuania

Raymond Gense

Board member of Cyclists Industry Europe and director mobility of Pon

Pon.Bike

Amsterdam, Netherlands

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My organisation

Pon.Bike

Pon.Bike

OEM

Amsterdam, Netherlands

Pon Holdings BV is a Dutch conglomerate in the transportation sector. It is one of the five largest bicycle manufacturers in the world, and owns bicycle brands Caloi, Cannondale, Cervélo, Derby Cycle (owner of Focus), GT, Gazelle, IronHorse, Kalkhoff, Mongoose, Santa Cruz, Veloretti, and Schwinn, among others
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About me

Raymond Gense studied mechanical engineering and after that he worked for 20 years at consultancy firms on air quality and mobility. In his period at TNO Automotive he was the liaison between TNO's test-and consultancy work and the Dutch national government and the European Commission. He worked a.o. on WLTP and European In Use compliance and lead the Dutch part of the programme. After that period he led the air quality department of the Rotterdam-Rijnmond environmental agency. 

In 2006 Raymond switched to Pon Holdings, at that moment the Dutch importer of VW AG and Caterpillar products, where he co-developed and implemented a sustainable products and services strategy. Part of the strategy was Pon entered the bicycle production world in 2011 with the acquisition of Gazelle cycles. In order to facilitate Pon's growth, interaction with governments and their mobility regulations is essential, so Raymonds focus shifted to international politics, legislation and services development in the role of Director Pon Mobility. He led a Pon startup developing a multi modal urban mobility platform (Next Urban Mobility) and represents Pon in all relevant branch associations, amongst which RAI, Fietsersbond, CONEBI, ECF and CIE. In the latter as a member of the management board, contributing to the development of a healthy, safe, sustainable and profitable mobility ecosystem in Europe.

My organisation

Pon.Bike

Pon

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Speaker sessions (2)

Thursday, 16 May 2024

11:00 - 11:20

The growing importance of cycling in the European mobility ecosystem

Format:In-person
Location:Conference Hall 5.1
  • Mobility

The European Bicycle industry's growth potential is evident with the rise of active mobility. Europe's goal to double cycling by 2030 presents opportunities and challenges.

11:20 - 12:00

Innovating Mobility: Overcoming Challenges and Seizing Opportunities

Format:In-person
Location:Conference Hall 5.1
Track:
Panel discussion
  • Mobility

In this panel discussion, experts from various fields will explore the industry's future direction with its challenges and core opportunities.